Francesca Ceruti

Original or counterfeit luxury fashion brands? The effect of social media on purchase intention

Maria Cristina Morra, Valeria Gelosa, Francesca Ceruti et al. · Journal of Global Fashion Marketing · 2017 · 53 citations

Social vs traditional media communication: brand origin associations strike a chord

Maria Cristina Morra, Francesca Ceruti, Roberto Chierici et al. · Journal of Research in Interactive Marketing · 2017 · 47 citations

Digital Marketing, Brand Strategy, Consumer Research +23

Evaluation of the sustainability of technologies to recover phosphorus from sewage sludge ash based on embodied energy and CO2 footprint

Ario Fahimi, Stefania Federici, Laura E. Depero et al. · Journal of Cleaner Production · 2020 · 39 citations · Full text

Embodied Energy, Sewage Sludge Treatment, Engineering +10

Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook

Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti et al. · Journal of Global Fashion Marketing · 2018 · 34 citations

Managing omni-customer brand experience via augmented reality

Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa et al. · Qualitative Market Research An International Journal · 2020 · 33 citations

Customer Experience, Engineering, Digital Marketing +21