Concepedia

Maria Cristina Morra

MC

3

Publications

115

Citations

3

H-Index

2016

Active since

Affiliations

University of Milano-Bicocca(Current)

Maria Cristina Morra is an author at University of Milano-Bicocca specializing in management, marketing, and arts.

ORCID

Top concepts

Publications per year

2016–2017

3

Publications

3

Original or counterfeit luxury fashion brands? The effect of social media on purchase intention

Maria Cristina Morra, Valeria Gelosa, Francesca Ceruti et al. · Journal of Global Fashion Marketing · 2017 · 53 citations

Social vs traditional media communication: brand origin associations strike a chord

Maria Cristina Morra, Francesca Ceruti, Roberto Chierici et al. · Journal of Research in Interactive Marketing · 2017 · 47 citations

, , +23

Pre-event marketing and territorial governance: the case of Monza and Brianza province

Laura Gavinelli, Maria Cristina Morra, Angelo Di Gregorio · Qualitative Market Research An International Journal · 2016 · 15 citations

, , +22

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