Concepedia

Ya-Hui Hsu

YH

10

Publications

906

Citations

10

H-Index

2005

Active since

Affiliations

Ming Chuan University(Current)

National Taipei University

National Central University

Tamkang University

University of Illinois Urbana-Champaign

Ya-Hui Hsu is an author at Ming Chuan University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingArtsSocial InfluenceConsumer BehaviorBiasTrustCultureBranding

Publications per year

2005–2020

10

Publications

10

Intellectual capital and new product development performance: The mediating role of organizational learning capability

Ya-Hui Hsu, Wenchang Fang · Technological Forecasting and Social Change · 2008 · 611 citations

Learning Organization, Management, Business +9

Acceptance of Technology with Network Externalities: An Empirical Study of Internet Instant Messaging Services

Chih‐Chien Wang, Ya-Hui Hsu, Wenchang Fang · The Journal of Information Technology Theory and Application · 2005 · 117 citations · Full text

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

Hsiang-Ming Lee, Tsai Chen, Yu‐Shan Chen et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 57 citations

Consumer Uncertainty, Consumer Study, Consumer Research +25

Ethically Questionable Behavior in Sales Representatives – An Example from the Taiwanese Pharmaceutical Industry

Ya-Hui Hsu, Wenchang Fang, Yuanchung Lee · Journal of Business Ethics · 2008 · 29 citations

Sales Ethics, Questionable Behavior, Taiwanese Pharmaceutical Industry +7

How Do Traders Influence Investor Confidence and Trading Volume? A Dyad Study in the Futures Market

Suechin Yang, Ya-Hui Hsu, Chiayu Tu · Emerging Markets Finance and Trade · 2012 · 24 citations

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