Concepedia

Tsai Chen

TC

1

Publications

57

Citations

1

H-Index

2020

Active since

Affiliations

Ministry of Health and Welfare(Current)

Tsai Chen is an author at Ministry of Health and Welfare specializing in consumer decision making, culture, and brand management.

ORCID

Top concepts

Publications per year

2020–2020

1

Publications

1

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

Hsiang-Ming Lee, Tsai Chen, Yu‐Shan Chen et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 57 citations

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