Concepedia

Troy Heffernan

TH

30

Publications

1.7K

Citations

21

H-Index

2003

Active since

Affiliations

University of Plymouth(Current)

Charles Sturt University

University of Wollongong

Griffith University

Curtin University Sarawak

Troy Heffernan is an author at University of Plymouth specializing in management, education, and marketing.

Top concepts

ManagementEducationMarketingBusinessHigher EducationCultureSocial SciencesConsumer ResearchCustomer SatisfactionConsumer Behavior

Publications per year

2003–2023

30

Publications

30

Service quality in postgraduate education

Robert J. Angell, Troy Heffernan, Phil Megicks · Quality Assurance in Education · 2008 · 244 citations

The changing importance of affective trust and cognitive trust across the relationship lifecycle: A study of business-to-business relationships

David Dowell, Mark Morrison, Troy Heffernan · Industrial Marketing Management · 2014 · 176 citations

Trust Metric, Relationship Marketing, Customer Satisfaction +15

Cultural differences, learning styles and transnational education

Troy Heffernan, Mark Morrison, Parikshit Basu et al. · Journal of Higher Education Policy and Management · 2010 · 159 citations

Culture, Chinese Students, Cultural Differences +11

In search of “the vibe”: Creating effective international education partnerships

Troy Heffernan, David Poole · Higher Education · 2005 · 105 citations

Teacher Education, Culture, International Research +7

Relationship marketing

Troy Heffernan, Grant O’Neill, Marcelle Droulers · International Journal of Bank Marketing · 2008 · 98 citations

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