Concepedia

Cecilia Yin Mei Cheong

CY

Statistics

Publications

4

Citations

63

H-Index

4

Active since

2017

Affiliations

University of Malaya(Current)

Cecilia Yin Mei Cheong is an author at University of Malaya specializing in marketing, interview data analysis, and logo semiotics.

Publications per year

2017–2022

4

Publications

4

Instructional Proxemics and Its Impact on Classroom Teaching and Learning

Heng Buai Chin, Cecilia Yin Mei Cheong, Fauziah Md. Taib · International Journal of Modern Languages And Applied Linguistics · 2017 · 25 citations · Full text

Education, Instruction, Teaching +17

Corporate branding of academic institutions: semiotic communication of logos and names

Ying Qi Wu, Cecilia Yin Mei Cheong · Journal of Marketing for HIGHER EDUCATION · 2021 · 16 citations

Business, Higher Education, Marketing +17

A Critical Genre Analysis of Covert Advertising Through Short-Videos in <i>Douyin</i> : The Chinese Version of <i>Tik-Tok</i>

Dongmei Li, Ung T’chiang Chow, Cecilia Yin Mei Cheong · SAGE Open · 2022 · 12 citations · Full text

Social Sciences, Communication, Marketing +11

Spoken and Written Communication Needs of Aviation Management Trainees

Reshminder Kaur, Cecilia Yin Mei Cheong, Nor Aida Abdul Rahman · International Journal on Social and Education Sciences · 2021 · 10 citations · Full text

Language Studies, Communication, English +17

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