Concepedia

Ying Qi Wu

YQ

Statistics

Publications

2

Citations

31

H-Index

2

Active since

2021

Affiliations

University of Malaya(Current)

Ying Qi Wu is an author at University of Malaya specializing in typography, corporate visual identity, and brand management.

Publications per year

2021–2023

2

Publications

2

Corporate branding of academic institutions: semiotic communication of logos and names

Ying Qi Wu, Cecilia Yin Mei Cheong · Journal of Marketing for HIGHER EDUCATION · 2021 · 16 citations

Business, Higher Education, Marketing +17

Mobile social media as a vehicle of health communication: a multimodal discourse analysis of WeChat official account posts during the COVID-19 crisis

Ying Qi Wu, Jiankun Gong · Humanities and Social Sciences Communications · 2023 · 15 citations · Full text

Social Sciences, Communication, Health Communication +15

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