Gabriel Simiyu

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

Gabriel Simiyu, Ronald Bonuke, Joyce Komen · Journal of Marketing for HIGHER EDUCATION · 2019 · 53 citations

Business, Marketing, Marketing Management +12

An investigation of key predictors of organizational citizenship behavior of civil servants

Vincent Obedgiu, Gideon Nkurunziza, Gabriel Simiyu et al. · International Journal of Organization Theory and Behavior · 2020 · 11 citations

Management, Organizational Behavior, Public Administration +14

Does Environmental Knowledge Matter? Social Influence and Pro-Environmental Behavior in University Students: An Indirect Effect Model

Gabriel Simiyu, Valentine W. Kariuki, Kennedy B. Mwengei Ombaba et al. · SEISENSE Journal of Management · 2022 · 11 citations · Full text

Social Sciences, Educational Psychology, Social Psychology +5

Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence

Gabriel Simiyu, Valentine W. Kariuki · Journal of Nonprofit & Public Sector Marketing · 2023 · 10 citations

Social Sciences, Social Psychology, Environmental Attitudes +7