James G. Hutton

Reputation management: the new face of corporate public relations?

James G. Hutton, Michael B. Goodman, Jill B Alexander et al. · Public Relations Review · 2001 · 360 citations · Full text

Social Sciences, Corporate Governance, Public Relations +8

The definition, dimensions, and domain of public relations

James G. Hutton · Public Relations Review · 1999 · 275 citations

Social Sciences, Communication, Communication Theory +10

A study of brand equity in an organizational‐buying context

James G. Hutton · Journal of Product & Brand Management · 1997 · 197 citations

Business, Marketing, Marketing Management +12

Integrated marketing communications and the evolution of marketing thought

James G. Hutton · Journal of Business Research · 1996 · 126 citations

Management, Marketing, Marketing Management +14

Integrated relationship-marketing communications: a key opportunity for IMC

James G. Hutton · Journal of Marketing Communications · 1996 · 23 citations

Business, Marketing, Marketing Management +15