7
Publications
598
Citations
7
H-Index
2001
Active since
Affiliations
Jeff Readman is an author at University of Brighton specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingStrategic ManagementIndustrial OrganizationDesignTechnologyGlobalizationGlobal StrategyBusiness Strategy
Publications per year
2001–2015
7
7
Mass customization: the key to customer value?
Brian Squire, Jeff Readman, Steve Brown et al. · Production Planning & Control · 2004 · 70 citations · Full text
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