Kyong Sik Sung

Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance

Kyong Sik Sung, Chen-Wei Tao, Lisa Slevitch · International Journal of Hospitality Management · 2019 · 55 citations

Social Sciences, Communication, Organization Studies +12

Customer brand co-creation behavior and brand sincerity through CSR interactivity: The role of psychological implications in service-dominant logic

Kyong Sik Sung, Seoki Lee · International Journal of Hospitality Management · 2022 · 44 citations

Business, Marketing, Marketing Management +12

Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry

Kyong Sik Sung, Seoki Lee · International Journal of Contemporary Hospitality Management · 2023 · 22 citations

Business, Marketing, Marketing Management +7

Do strategy and content matter? Restaurant firms’ corporate social responsibility communication on Twitter: A social network theory perspective

Kyong Sik Sung, Chen-Wei Tao, Lisa Slevitch · Tourism and Hospitality Research · 2022 · 18 citations

Social Sciences, Communication, Strategy +12