4
Publications
107
Citations
4
H-Index
2008
Active since
Lívia Castro D'Ávila is an author at Universidade Federal do Rio Grande specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementLogisticsSupply ChainGlobal StrategyConsumer BehaviorConsumer ResearchMarketing StrategyMarketing Management
Publications per year
2008–2023
4
4
The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis
Vinícius Andrade Brei, Lívia Castro D'Ávila, Luís Felipe Riehs Camargo et al. · BAR - Brazilian Administration Review · 2011 · 38 citations · Full text
International Management, Marketing Mix Adaptation, International Business +13
Buyer-Supplier Relationship and Service Performance: an Operations Perspective Analysis
Ely Laureano Paiva, Patricia Phonlor, Lívia Castro D'Ávila · Journal of Operations and Supply Chain Management · 2008 · 13 citations · Full text
Customer Satisfaction, Buyer-supplier Relationship Continuity, Supplier Relationship +12
Rows per page
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