Concepedia

Vinícius Andrade Brei

VA

11

Publications

453

Citations

10

H-Index

2008

Active since

Affiliations

Universidade Federal do Rio Grande do Sul(Current)

University of Essex

Pontifícia Universidade Católica do Rio Grande do Sul

Universidade Federal de Santa Catarina

Vinícius Andrade Brei is an author at Universidade Federal do Rio Grande do Sul specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer CultureCultureBrandingBrand StrategyBrand ManagementBrand DevelopmentConsumer Research

Publications per year

2008–2022

11

Publications

11

Understanding school teacher’s knowledge regarding dental trauma: a basis for future interventions

Eliane Gerson Feldens, Carlos Alberto Feldens, Paulo Floriani Kramer et al. · Dental Traumatology · 2010 · 67 citations

Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments

Vinícius Andrade Brei · Foundations and Trends® in Marketing · 2020 · 67 citations · Full text

Corporate social responsibility as cultural meaning management: a critique of the marketing of ‘ethical’ bottled water

Vinícius Andrade Brei, Steffen Böhm · Business Ethics A European Review · 2011 · 62 citations

Socially Responsible Product, Major Csr Strategy, Consumer Research +23

Marketing the hegemony of development: of pulp fictions and green deserts

Steffen Böhm, Vinícius Andrade Brei · Marketing Theory · 2008 · 54 citations

International Marketing, Green Deserts, Critical Marketing +23

‘1L=10L for Africa’: Corporate social responsibility and the transformation of bottled water into a ‘consumer activist’ commodity

Vinícius Andrade Brei, Steffen Böhm · Discourse & Society · 2013 · 47 citations

Socially Responsible Product, Critical Discourse Analysis, Social Marketing +26

Rows per page

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