Concepedia

Author

Anu Rani

University of Jammu

Also Known As

Anu Rani

6

Publications

178

Citations

2

H-Index

30

Concepts

All Affiliations

University of Jammu
AR

About

Anu Rani is an author at University of Jammu specializing in customer satisfaction, business, and trust.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

176

2

Management

2

2

176

3

Marketing

2

2

176

4

Finance

1

1

18

5

General Business

1

1

18

Anu Rani

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2

Publications

176

Citations

2

H-Index

YearCitations

How trust moderates social media engagement and brand equity

Hardeep Chahal, Anu Rani

Journal of Research in Interactive Marketing

2017

158

Moderating role of perceived risk in credit card usage and experience link

Hardeep Chahal, Gurjeet Kaur Sahi, Anu Rani

Journal of Indian Business Research

2014

18

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