Concepedia

Anu Rani

AR

Statistics

Publications

2

Citations

178

H-Index

2

Active since

2014

Affiliations

University of Jammu(Current)

Anu Rani is an author at University of Jammu specializing in business, marketing, and brand identity.

Publications per year

2014–2017

2

Publications

2

How trust moderates social media engagement and brand equity

Hardeep Chahal, Anu Rani · Journal of Research in Interactive Marketing · 2017 · 160 citations

Business, Marketing, Marketing Management +12

Moderating role of perceived risk in credit card usage and experience link

Hardeep Chahal, Gurjeet Kaur Sahi, Anu Rani · Journal of Indian Business Research · 2014 · 18 citations

Business, Finance, Marketing +12

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