Putu Laksmita Dewi Rahmayanti

The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, Made Setini et al. · Management Science Letters · 2020 · 67 citations · Full text

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

I Gusti Ayu Ketut Giantari, Ni Nyoman Kerti Yasa, Herkulanus Bambang Suprasto et al. · International Journal of Data and Network Science · 2021 · 62 citations · Full text

Customer Satisfaction, Digital Marketing, Business Performance +12

Service strategy based on Tri Kaya Parisudha, social media promotion, business values and business performance

Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, Made Setini et al. · Management Science Letters · 2020 · 27 citations · Full text

The role of brand love in mediating the effect of intensive distribution and social media promotion on brand loyalty and e-WOM

I Wayan Suartina, I Gusti Ayu Wimba, I Made Astrama et al. · International Journal of Data and Network Science · 2022 · 26 citations · Full text

Marketing, Customer Satisfaction, Social Media +15

Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions

Putu Laksmita Dewi Rahmayanti, I Gusti Ngurah Jaya Agung Widagda, Ni Nyoman Kerti Yasa et al. · International Journal of Data and Network Science · 2021 · 24 citations · Full text

Customer Satisfaction, Online Customer Behavior, Mobile Commerce +13