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I Gusti Ayu Wimba

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1

Publications

26

Citations

1

H-Index

2022

Active since

Affiliations

Udayana University(Current)

I Gusti Ayu Wimba is an author at Udayana University specializing in consumer engagement, marketing strategy, and interactive marketing.

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Publications per year

2022–2022

1

Publications

1

The role of brand love in mediating the effect of intensive distribution and social media promotion on brand loyalty and e-WOM

I Wayan Suartina, I Gusti Ayu Wimba, I Made Astrama et al. · International Journal of Data and Network Science · 2022 · 26 citations · Full text

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