Concepedia

Zhenyu Ma

ZM

Statistics

Publications

2

Citations

80

H-Index

2

Active since

2001

Affiliations

Jacobs Institute(Current)

Zhenyu Ma is an author at Jacobs Institute specializing in rapid concept generation, conjoint analysis, and concept generation.

Publications per year

2001–2001

2

Publications

2

Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry

Howard Moskowitz, Alex Gofman, Barbara Itty et al. · Food Service Technology · 2001 · 51 citations

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Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry

Howard Moskowitz, Alex Gofman, Barbara Itty et al. · Food Service Technology · 2001 · 29 citations

, , +10

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