Concepedia

Erin C. McKie

EC

2

Publications

86

Citations

2

H-Index

2018

Active since

Affiliations

Fisher College(Current)

The Ohio State University

University of South Carolina

Erin C. McKie is an author at Fisher College specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementFinanceEconomicsForecastingSupply ChainBrand StrategyConsumer ChoiceConsumer Behavior

Publications per year

2018–2019

2

Publications

2

Using transactions data to improve consumer returns forecasting

Guangzhi Shang, Erin C. McKie, Mark Ferguson et al. · Journal of Operations Management · 2019 · 46 citations

Transactions Data, Generous Return Policies, Business Intelligence +20

How Do Consumers Choose between Multiple Product Generations and Conditions? An Empirical Study of iPad Sales on eBay

Erin C. McKie, Mark Ferguson, Michael R. Galbreth et al. · Production and Operations Management · 2018 · 40 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +22

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