Concepedia
Statistics
Publications
2
Citations
282
H-Index
Active since
2019
Affiliations
Griffith University(Current)
Sun Yat-sen University
Lian-Lian Hua is an author at Griffith University specializing in business, marketing management, and customer engagement.
Publications per year
2019–2020
The influence of identity-driven customer engagement on purchase intention
Catherine Prentice, Xiao Han, Lian-Lian Hua et al. · Journal of Retailing and Consumer Services · 2019 · 249 citations · Full text
Business, Marketing, Marketing Management +13
A netnographical approach to typologizing customer engagement and corporate misconduct
Lian-Lian Hua, Catherine Prentice, Xiaoyun Han · Journal of Retailing and Consumer Services · 2020 · 33 citations
Business, Marketing, Marketing Management +8
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