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Punjaporn Chinchanachokchai

PC

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Publications

1

Citations

91

H-Index

1

Active since

2021

Affiliations

Thammasat University(Current)

Punjaporn Chinchanachokchai is an author at Thammasat University specializing in engineering, consumer research, and interactive marketing.

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Publications per year

2021–2021

1

Publications

1

A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations

Sydney Chinchanachokchai, Pipat Thontirawong, Punjaporn Chinchanachokchai · Journal of Retailing and Consumer Services · 2021 · 91 citations

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