Concepedia

Pipat Thontirawong

PT

Statistics

Publications

2

Citations

120

H-Index

2

Active since

2021

Affiliations

University of Akron(Current)

Pipat Thontirawong is an author at University of Akron specializing in engineering, consumer research, and interactive marketing.

Top concepts

Publications per year

2021–2021

2

Publications

2

A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations

Sydney Chinchanachokchai, Pipat Thontirawong, Punjaporn Chinchanachokchai · Journal of Retailing and Consumer Services · 2021 · 91 citations

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TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING

Pipat Thontirawong, Sydney Chinchanachokchai · Marketing Education Review · 2021 · 29 citations

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