Statistics
Publications
24
Citations
1.5K
H-Index
19
Active since
1996
Shirley Leitch is an author at University of Waikato specializing in business, marketing, and social sciences.
Publications per year
1996–2024
24
24
Equity in corporate co‐branding
Judy Motion, Shirley Leitch, Roderick J. Brodie · European Journal of Marketing · 2003 · 136 citations
Corporate branding in the new economy
Shirley Leitch, Neil Richardson · European Journal of Marketing · 2003 · 134 citations
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