Concepedia

Brett Donahay

BD

3

Publications

100

Citations

3

H-Index

2003

Active since

Affiliations

Victoria University(Current)

Brett Donahay is an author at Victoria University specializing in marketing, social influence, and social sciences.

Top concepts

MarketingSocial SciencesSocial InfluenceConsumer ResearchGenderCultureEducationSociologyManagementMotivation

Publications per year

2003–2008

3

Publications

3

The role of social power relations in gift giving on Valentine's Day

Robert Rugimbana, Brett Donahay, Christopher P. Neal et al. · Journal of Consumer Behaviour · 2003 · 54 citations

Behavioral Decision Making, Social Psychology, Consumer Research +22

Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing

Brett Donahay, Philip J. Rosenberger · 2007 · 36 citations

Consumer Research, Sports Sponsorship, Brand Strategy +21

Brand Personality Differentiation in Formula One Motor Racing: An Australian View

Philip J. Rosenberger, Brett Donahay · NOVA (University of Newcastle, Australia) · 2008 · 10 citations · Full text

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