Concepedia

Geetika Jain

GJ

Statistics

Publications

14

Citations

936

H-Index

12

Active since

2018

Affiliations

Jaypee Institute of Information Technology(Current)

IT University of Copenhagen

Keele University

Dr. A.P.J. Abdul Kalam Technical University

IMS Unison University

Geetika Jain is an author at Jaypee Institute of Information Technology specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessFintechBlockchainTechnologyConsumer BehaviorDigital MarketingInnovation AdoptionInteractive Marketing

Publications per year

2018–2022

14

Publications

14

Sustainability through online renting clothing: Circular fashion fueled by instagram micro-celebrities

Archana Shrivastava, Geetika Jain, Sachin Kamble et al. · Journal of Cleaner Production · 2020 · 178 citations

Circular Fashion, Social Media, Instagram Micro-celebrities +10

Hyper-personalization, co-creation, digital clienteling and transformation

Geetika Jain, Justin Paul, Archana Shrivastava · Journal of Business Research · 2020 · 113 citations · Full text

Digital Clienteling, Engineering, Personal Information Management +11

Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers – A study of second-hand small and medium apparel retailers

Geetika Jain, Sachin Kamble, Nelson Oly Ndubisi et al. · Journal of Business Research · 2022 · 90 citations

Blockchain, Medium Apparel Retailers, Mobile Commerce +14

Blockchain technology in corporate governance: disrupting chain reaction or not?

Harjit Singh, Geetika Jain, Alka Munjal et al. · Corporate Governance · 2019 · 86 citations

Technology Adoption, Distributed Ledger, Corporate Innovation +19

Blockchain in logistics industry: in fizz customer trust or not

Geetika Jain, Harjit Singh, Kostubh Raman Chaturvedi et al. · Journal of Enterprise Information Management · 2020 · 82 citations

Logistics Processes, Innovation Adoption, Digital Marketing +23

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