Concepedia

TAI WOONG YUN

TW

2

Publications

40

Citations

2

H-Index

2011

Active since

Affiliations

Hongik University(Current)

TAI WOONG YUN is an author at Hongik University specializing in advertising effectiveness, financial decision-making, and business.

Top concepts

FinanceBusinessMarketingManagementAdvertisingFinancial SecurityAdvertising EffectivenessFinancial Decision-makingAccountingMutual Funds

Publications per year

2011–2012

2

Publications

2

The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

TAEJUN LEE, TAI WOONG YUN, Eric Haley · Journal of Consumer Affairs · 2012 · 26 citations

Behavioral Decision Making, Mutual Fund Advertising, Mutual Fund +19

US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

TAEJUN LEE, Eric Haley, TAI WOONG YUN et al. · Journal of Consumer Affairs · 2011 · 14 citations

Communication Strategies, Consumer Research, Financial Security +17

Rows per page

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