Concepedia

Konstantin Roethke

KR

3

Publications

157

Citations

3

H-Index

2020

Active since

Affiliations

Technical University of Darmstadt(Current)

Konstantin Roethke is an author at Technical University of Darmstadt specializing in business, interactive marketing, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchInteractive MarketingDesignTechnologyGamificationDecision TheoryUser Experience

Publications per year

2020–2022

3

Publications

3

Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations

Konstantin Roethke, Johannes Klumpe, Martin Adam et al. · Decision Support Systems · 2020 · 81 citations · Full text

Human vs. Automated Sales Agents: How and Why Customer Responses Shift Across Sales Stages

Martin Adam, Konstantin Roethke, Alexander Benlian · Information Systems Research · 2022 · 58 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Gamblified digital product offerings: an experimental study of loot box menu designs

Martin Adam, Konstantin Roethke, Alexander Benlian · Electronic Markets · 2021 · 18 citations · Full text

Behavioral Decision Making, Consumer Research, User-centered Design +27

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