Concepedia

Mary H. Beaven

MH

Statistics

Publications

1

Citations

58

H-Index

1

Active since

1990

Affiliations

College of Business Administration(Current)

Mary H. Beaven is an author at College of Business Administration.

Publications per year

1990–1990

1

Publications

1

Service‐oriented Thinking and its Implications for theMarketing Mix

Mary H. Beaven, Dennis J. Scotti · Journal of Services Marketing · 1990 · 58 citations

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