Concepedia

Monica D. Hernandez

MD

13

Publications

648

Citations

12

H-Index

2004

Active since

Affiliations

Texas A&M University – Corpus Christi(Current)

Ohio University

The University of Texas Rio Grande Valley

St. Cloud State University

Monica D. Hernandez is an author at Texas A&M University – Corpus Christi specializing in marketing, management, and consumer research.

Top concepts

MarketingConsumer ResearchManagementInteractive MarketingBehavioral Decision MakingPsychologyAdvertisingSocial SciencesBehavioral ScienceConsumer Behavior

Publications per year

2004–2018

13

Publications

13

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Yong‐Jian Wang, Monica D. Hernandez, Michael S. Minor · Journal of Business Research · 2009 · 210 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

Hispanic Attitudes Toward Advergames

Monica D. Hernandez, Sindy Chapa, Michael S. Minor et al. · Journal of Interactive Advertising · 2004 · 102 citations

Ethnicity, Persuasive Technology, Consumer Research +22

A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames

Monica D. Hernandez · Journal of Promotion Management · 2011 · 58 citations

Engineering, Online Gaming, Behavioral Decision Making +23

Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice

Monica D. Hernandez, Sindy Chapa · Journal of Marketing Communications · 2010 · 57 citations

Snack Foods, Behavioral Decision Making, Consumer Study +22

Superstitious beliefs in consumer evaluation of brand logos

Yong‐Jian Wang, Monica D. Hernandez, Michael S. Minor et al. · European Journal of Marketing · 2012 · 38 citations

Consumer Decision Making, Advertising, Brand Equity +15

Rows per page

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