Monica D. Hernandez - Concepedia

Author

Monica D. Hernandez

Texas A&M University – Corpus Christi ORCID

Also Known As

Hernandez, Monica D., Monica D Hernandez, Monica D. Hernandez, Monica Hernandez

Publications

715

Citations

H-Index

Concepts

All Affiliations

Texas A&M University – Corpus Christi Ohio University The University of Texas Rio Grande Valley St. Cloud State University

About

Monica D. Hernandez is an author at Texas A&M University – Corpus Christi specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	4	4	304
2	Arts	3	3	179
3	Education	2	2	23
4	Engineering	1	1	58
5	Language Studies	1	1	33

Monica D. Hernandez

Publications

648

Citations

H-Index

Page 1

	Year	Citations
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task Yong‐Jian Wang, Monica D. Hernandez, Michael S. Minor Journal of Business Research Customer ExperienceCustomer SatisfactionOnline Customer BehaviorService QualityWeb Aesthetics Effects	2009	210
Hispanic Attitudes Toward Advergames Monica D. Hernandez, Sindy Chapa, Michael S. Minor, Journal of Interactive Advertising EthnicityPersuasive TechnologyConsumer ResearchConsumer AttitudePublic Opinion	2004	102
A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames Monica D. Hernandez Journal of Promotion Management EngineeringOnline GamingBehavioral Decision MakingFlow ExperienceCaptivating Environment	2011	58
Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice Monica D. Hernandez, Sindy Chapa Journal of Marketing Communications Snack FoodsBehavioral Decision MakingConsumer StudyConsumer ResearchPositive Affect	2010	57
Superstitious beliefs in consumer evaluation of brand logos Yong‐Jian Wang, Monica D. Hernandez, Michael S. Minor, European Journal of Marketing Consumer Decision MakingAdvertisingBrand EquityConsumer UncertaintyInformation Processing	2012	38
Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value Adesegun Oyedele, Roberto Saldivar, Monica D. Hernandez, Young Consumers Insight and Ideas for Responsible Marketers Customer SatisfactionBehavioral Decision MakingConsumer StudySocial PsychologyConsumer Research	2018	36
Escaping the corner of death? An eye-tracking study of reading direction influence on attention and memory Monica D. Hernandez, Yong Wang, Hong Sheng, Journal of Consumer Marketing NeurolinguisticsCognitionPsycholinguisticsLocation-driven Logo PlacementEye-tracking Study	2017	33
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China Monica D. Hernandez, Yong‐Jian Wang, Michael S. Minor, Journal of Consumer Behaviour Consumer UncertaintyBehavioral Decision MakingConsumer StudySocial PsychologyConsumer Research	2008	30
Investigating the effect of arousal on brand memory in advergames Monica D. Hernandez, Michael S. Minor Qualitative Market Research An International Journal Brand MemoryBehavioral Decision MakingAffective VariableAffective NeuroscienceConsumer Research	2011	22
Do Individualists Complain More than Collectivists? A Four-Country Analysis on Consumer Complaint Behavior Olga Chapa, Monica D. Hernandez, Yong J. Wang, Journal of International Consumer Marketing Customer SatisfactionBehavioral Decision MakingDigital MarketingConsumer StudyConsumer Research	2014	20

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