Concepedia

Ron Kafka

RK

1

Publications

326

Citations

1

H-Index

2016

Active since

Affiliations

Babson College(Current)

Ron Kafka is an author at Babson College specializing in digital marketing, interactive marketing, and user experience.

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Publications per year

2016–2016

1

Publications

1

Solving the crisis of immediacy: How digital technology can transform the customer experience

Salvatore Parise, Patricia J. Guinan, Ron Kafka · Business Horizons · 2016 · 326 citations

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