Concepedia

Chuanpeng Yu

CY

9

Publications

473

Citations

9

H-Index

2017

Active since

Affiliations

South China University of Technology(Current)

Huaqiao University

National Taiwan Normal University

Chuanpeng Yu is an author at South China University of Technology specializing in business, management, and psychology.

Top concepts

BusinessManagementPsychologySocial SciencesBusiness StrategyStrategic ManagementStrategyEducationSmart CityEntrepreneurship

Publications per year

2017–2021

9

Publications

9

Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments

Chuanpeng Yu, Zhengang Zhang, Chunpei Lin et al. · Industrial Marketing Management · 2019 · 112 citations

Marketing Analytics, Social Media, Advertising +13

Knowledge Creation Process and Sustainable Competitive Advantage: the Role of Technological Innovation Capabilities

Chuanpeng Yu, Zhengang Zhang, Chunpei Lin et al. · Sustainability · 2017 · 110 citations · Full text

Innovation Evaluation, Innovation Adoption, Knowledge Creation +26

Smart City Development and Residents’ Well-Being

Chunpei Lin, Guanxi Zhao, Chuanpeng Yu et al. · Sustainability · 2019 · 68 citations · Full text

Engineering, Smart City, Safety Science +18

Creating for others: linking prosocial motivation and social entrepreneurship intentions

Chuanpeng Yu, Baosheng Ye, Shenghui Ma · Management Decision · 2020 · 42 citations

Social Influence, Entrepreneurial Motivation, Entrepreneurship +16

Do top management teams’ expectations and support drive management innovation in small and medium-sized enterprises?

Chuanpeng Yu, Yue Wang, Tianchen Li et al. · Journal of Business Research · 2021 · 37 citations

Organizational Communication, Innovation Leadership, Management Effectiveness +14

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