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Sabrina Hombourger

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1

Publications

63

Citations

1

H-Index

2003

Active since

Affiliations

PepsiCo (Canada)(Current)

Sabrina Hombourger is an author at PepsiCo (Canada) specializing in advertising, behavioral decision making, and consumer research.

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Publications per year

2003–2003

1

Publications

1

Testing consumers' motivation and linguistic ability as moderators of advertising readability

Jean‐Charles Chebat, Claire Gélinas‐Chebat, Sabrina Hombourger et al. · Psychology and Marketing · 2003 · 63 citations · Full text

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