Concepedia

Ahmad Sabri Kassim

AS

2

Publications

83

Citations

2

H-Index

2018

Active since

Affiliations

Majlis Amanah Rakyat(Current)

National University of Malaysia

Ahmad Sabri Kassim is an author at Majlis Amanah Rakyat specializing in brand equity, management, and marketing.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentConsumer ResearchCustomer SatisfactionBranding

Publications per year

2018–2020

2

Publications

2

Perceived retailer innovativeness and brand equity: mediation of consumer engagement

Nor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam et al. · Service Industries Journal · 2018 · 56 citations

Customer Satisfaction, Service Innovativeness, Brand Strategy +17

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Nor Asiah Omar, Ahmad Sabri Kassim, Najeeb Ullah Shah et al. · Iranian journal of management studies · 2020 · 27 citations · Full text

Customer Satisfaction, Sme Brand Equity, Consumer Research +17

Rows per page

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