Hyojin Nam

How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions

C. Min Han, Hyojin Nam · International Marketing Review · 2019 · 39 citations

Social Sciences, Marketing, Social Psychology +15

The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China

C. Min Han, Xiao Wang, Hyojin Nam · Asia Pacific Journal of Marketing and Logistics · 2020 · 30 citations

Business, Marketing, Marketing Management +9

Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective

C. Min Han, Hyojin Nam, Danielle Swanepoel · International Marketing Review · 2023 · 24 citations

Business, Marketing, Marketing Management +8

Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?

C. Min Han, Kyung-Ae Kim, Hyojin Nam · Asia Pacific Journal of Marketing and Logistics · 2019 · 15 citations

Business, International Business, Marketing +16