Concepedia

Huma Amir

HA

Statistics

Publications

2

Citations

68

H-Index

2

Active since

2021

Affiliations

Institute of Business Administration Karachi(Current)

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

Huma Amir is an author at Institute of Business Administration Karachi specializing in marketing, interactive marketing, and behavioral decision making.

ORCID

Top concepts

Publications per year

2021–2024

2

Publications

2

The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty

Mazhar Ali, Huma Amir, Masood Ahmed · Journal of Marketing for HIGHER EDUCATION · 2021 · 38 citations

, , +9

Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers

Mazhar Ali, Huma Amir · Electronic Commerce Research and Applications · 2024 · 30 citations

, , +12

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