Mazhar Ali

Statistics

Publications

Citations

221

H-Index

Active since

2015

Affiliations

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology(Current)

Institute of Business Administration Karachi

Mazhar Ali is an author at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology specializing in marketing, behavioral sciences, and behavioral decision making.

ORCID

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionBehavioral Decision MakingBusinessPsychologyService Quality

Publications per year

2015–2024

Publications

Effect of Store Atmosphere on Consumer Purchase Intention

Riaz Hussain, Mazhar Ali · SSRN Electronic Journal · 2015 · 100 citations · Full text

The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty

Mazhar Ali, Huma Amir, Masood Ahmed · Journal of Marketing for HIGHER EDUCATION · 2021 · 38 citations

Customer Satisfaction, Student Retention, Service Quality +9

Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers

Mazhar Ali, Huma Amir · Electronic Commerce Research and Applications · 2024 · 30 citations

Online Customer Behavior, Behavioral Sciences, Behavioral Decision Making +12

Determinants of Students' Loyalty to University: A Service-Based Approach

Mazhar Ali · SSRN Electronic Journal · 2018 · 22 citations · Full text

Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country

Dania Shakaib Farid, Mazhar Ali · Marketing and Branding Research · 2018 · 16 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

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