Svetlana Bozhuk

Consumers’ behavior in conversational commerce marketing based on messenger chatbots

Reena Mehta, Jose Verghese, Shriya Mahajan et al. · F1000Research · 2022 · 38 citations · Full text

Artificial Intelligence, Engineering, Messenger Chatbots +22

Transformation of mechanism of sales and services promotion in digital environment

Svetlana Bozhuk, Tatyana Maslova, Nelli Kozlova et al. · IOP Conference Series Materials Science and Engineering · 2019 · 24 citations · Full text

Customer Satisfaction, Digital Business, Digital Marketing +21

The problems of innovative merchandise trade in the context of digital environment

Svetlana Bozhuk, Natalia Krasnostavskaia, Tatyana Maslova et al. · IOP Conference Series Materials Science and Engineering · 2019 · 17 citations · Full text

Digital Business, Consumer Uncertainty, Innovation Adoption +24

Comparative analysis of the consequences of purchasing models transformation within the global digitalization of the economy

Reena Mehta, Hardeep Singh, Arpit Banerjee et al. · IOP Conference Series Materials Science and Engineering · 2020 · 15 citations · Full text

Digital Marketing, E-commerce, Models Transformation +25

Methodics of research of consumers psychographic characteristics in the Internet

Svetlana Bozhuk, Aleks S. Krasnov · 2017 · 14 citations

Customer Satisfaction, Digital Marketing, Questionnaire Data +19