Tatyana Maslova

Publications

Citations

H-Index

2019

Active since

Affiliations

Peter the Great St. Petersburg Polytechnic University(Current)

Saint Petersburg State University of Economics

Tatyana Maslova is an author at Peter the Great St. Petersburg Polytechnic University specializing in interactive marketing, digital marketing, and management.

Top concepts

BusinessMarketingManagementDigitalizationConsumer BehaviorDigital MarketingInteractive MarketingTechnologyCommunicationDigital Trade

Publications per year

2019–2019

Publications

Transformation of mechanism of sales and services promotion in digital environment

Svetlana Bozhuk, Tatyana Maslova, Nelli Kozlova et al. · IOP Conference Series Materials Science and Engineering · 2019 · 24 citations · Full text

Customer Satisfaction, Digital Business, Digital Marketing +21

The problems of innovative merchandise trade in the context of digital environment

Svetlana Bozhuk, Natalia Krasnostavskaia, Tatyana Maslova et al. · IOP Conference Series Materials Science and Engineering · 2019 · 17 citations · Full text

Digital Business, Consumer Uncertainty, Innovation Adoption +24

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