Concepedia

Gerhard Berchtold

GB

1

Publications

93

Citations

1

H-Index

2019

Active since

Affiliations

Indus University(Current)

Gerhard Berchtold is an author at Indus University specializing in advertising effectiveness, consumer behavior, and interactive marketing.

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Publications per year

2019–2019

1

Publications

1

Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan

Rizwan Raheem Ahmed, Dalia Štreimikienė, Gerhard Berchtold et al. · Sustainability · 2019 · 93 citations · Full text

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