Concepedia

Nancy Stanforth

NS

11

Publications

341

Citations

11

H-Index

1995

Active since

Affiliations

Kent State University(Current)

The Ohio State University

Oklahoma State University

Nancy Stanforth is an author at Kent State University specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchFashionArtsBusinessCustomer SatisfactionLuxury BrandingConsumer Culture

Publications per year

1995–2017

11

Publications

11

Cohort perception of luxury goods and services

William E. Hauck, Nancy Stanforth · Journal of Fashion Marketing and Management · 2007 · 84 citations

Cohort Perception, Luxury, Consumer Study +18

Fashion Innovators, Sensation Seekers, and Clothing Individualists

Nancy Stanforth · Perceptual and Motor Skills · 1995 · 47 citations

Customer Satisfaction, Consumer Research, Consumer Culture +18

Evaluation of absolute luxury

Gargi Bhaduri, Nancy Stanforth · Journal of Fashion Marketing and Management · 2016 · 42 citations

Luxury, Consumer Study, Consumer Research +22

To (or not to) label products as artisanal: effect of fashion involvement on customer perceived value

Gargi Bhaduri, Nancy Stanforth · Journal of Product & Brand Management · 2017 · 38 citations

Customer Satisfaction, Product Descriptor Cues, Consumer Research +22

The Effects of Customer Expectations and Store Policies on Retail Salesperson Service, Satisfaction, and Patronage

Nancy Stanforth, Sharron J. Lennon · Clothing and Textiles Research Journal · 1997 · 27 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

Rows per page

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