Concepedia

Yongseok Cheon

YC

2

Publications

60

Citations

2

H-Index

2021

Active since

Affiliations

Korea Advertising Society(Current)

Yongseok Cheon is an author at Korea Advertising Society specializing in business strategy, marketing communication, and management.

Top concepts

BrandingBusinessMarketingManagementAdvertisingBrand AwarenessBusiness StrategyConsumer ResearchDigital MarketingTechnology Policy

Publications per year

2021–2023

2

Publications

2

Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework

Jaesoo Cho, Yongseok Cheon, Jong Woo Jun et al. · International Journal of Advertising · 2021 · 48 citations

Digital Business, Innovation Adoption, Digital Marketing +24

A Study of the Interaction between User Psychology and Perceived Value of AI Voice Assistants from a Sustainability Perspective

Shanshan Liu, Jong-Yoon Lee, Yongseok Cheon et al. · Sustainability · 2023 · 12 citations · Full text

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