Shafig Al-Haddad

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

Omayma AlFarraj, Ali Abdallah Alalwan, Zaid Mohammad Obeidat et al. · Review of International Business and Strategy · 2021 · 282 citations

Business, Dermatology, Marketing +13

The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application

Abdel‐Aziz Ahmad Sharabati, Shafig Al-Haddad, Mohammad Hamdi Al Khasawneh et al. · Journal of Open Innovation Technology Market and Complexity · 2022 · 102 citations · Full text

Social Sciences, Communication, Marketing +16

The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media

Shafig Al-Haddad, Abdel‐Aziz Ahmad Sharabati, Mohammad Hamdi Al Khasawneh et al. · Sustainability · 2022 · 52 citations · Full text

Business, Marketing, Marketing Management +14

The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity

Fandi Omeish, Abdel‐Aziz Ahmad Sharabati, Mohammad Abuhashesh et al. · International Journal of Data and Network Science · 2024 · 51 citations · Full text

Management, Marketing, Tourism Management +17

The impact of self-efficacy on performance (An empirical study on business faculty members in Jordanian universities)

Shafig Al-Haddad, Rand Abu Taleb · Computers in Human Behavior · 2015 · 50 citations

Management, Business Administration, Performance Management +9