Shafig Al-Haddad

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

Omayma AlFarraj, Ali Abdallah Alalwan, Zaid Mohammad Obeidat et al. · Review of International Business and Strategy · 2021 · 260 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +27

The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application

Abdel‐Aziz Ahmad Sharabati, Shafig Al-Haddad, Mohammad Hamdi Al Khasawneh et al. · Journal of Open Innovation Technology Market and Complexity · 2022 · 98 citations · Full text

The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media

Shafig Al-Haddad, Abdel‐Aziz Ahmad Sharabati, Mohammad Hamdi Al Khasawneh et al. · Sustainability · 2022 · 49 citations · Full text

Customer Satisfaction, Socially Responsible Product, Consumer Research +22

The impact of self-efficacy on performance (An empirical study on business faculty members in Jordanian universities)

Shafig Al-Haddad, Rand Abu Taleb · Computers in Human Behavior · 2015 · 46 citations

Performance Management, Self-efficacy Theory, Faculty Issue +12

The Impact of Mobile Banking on Enhancing Customers’ E-Satisfaction: An Empirical Study on Commercial Banks in Jordan

Heba Khalil Asfour, Shafig Al-Haddad · International Business Research · 2014 · 43 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17