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Omayma AlFarraj

OA

Statistics

Publications

1

Citations

260

H-Index

1

Active since

2021

Affiliations

Al-Balqa Applied University(Current)

Omayma AlFarraj is an author at Al-Balqa Applied University specializing in consumer engagement, brand management, and consumer research.

Top concepts

Publications per year

2021–2021

1

Publications

1

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

Omayma AlFarraj, Ali Abdallah Alalwan, Zaid Mohammad Obeidat et al. · Review of International Business and Strategy · 2021 · 260 citations

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