29
Publications
1.5K
Citations
19
H-Index
2011
Active since
Bo Xiao is an author at University of Hawaiʻi at Mānoa specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingArtsCommunicationSocial InfluenceInnovationSocial MediaSocial InnovationInteractive Marketing
Publications per year
2011–2022
29
29
The art of appeal in electronic commerce
Fei Liu, Bo Xiao, Eric T.K. Lim et al. · Internet Research · 2017 · 97 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +24
Rows per page
1–5 of 29