Chompu Nuangjamnong

Statistics

Publications

Citations

H-Index

Active since

2008

Affiliations

Chompu Nuangjamnong is an author at Assumption University specializing in consumer involvement, purchase intention analysis, and purchase intention effects.

ORCID

Publications per year

2008–2022

Publications

The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok

Rico Munamba, Chompu Nuangjamnong · SSRN Electronic Journal · 2021 · 18 citations · Full text

Business, Marketing, Marketing Management +15

Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping

Qianyu Lin, Chompu Nuangjamnong · The International Journal of Social Sciences and Humanities Invention · 2022 · 14 citations · Full text

Business, Marketing, Marketing Management +17

The OSI network management model- capacity and performance management

Chompu Nuangjamnong, Stanislaw Maj, David Veal · 2008 · 11 citations · Full text

Management, Information Technology, Performance Management +17

Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping

Qianyu Lin, Chompu Nuangjamnong · SSRN Electronic Journal · 2022 · 11 citations · Full text

Business, Marketing, Marketing Management +17

1–4 of 4