Concepedia

Effrosyni Georgiadou

EG

Statistics

Publications

4

Citations

89

H-Index

4

Active since

2020

Affiliations

Zayed University(Current)

Effrosyni Georgiadou is an author at Zayed University specializing in management, marketing, and marketing communication.

Top concepts

ManagementBusinessMarketingGeneral BusinessDigital MarketingCorporate ResponsesMarketing CommunicationCorporate Social ResponsibilityArtsCulture

Publications per year

2020–2023

4

Publications

4

Exploring strategic CSR communication on UAE banks' corporate websites

Effrosyni Georgiadou, Catherine Nickerson · Corporate Communications An International Journal · 2020 · 34 citations

United Arab Emirates, Business Intelligence, Digital Marketing +17

Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector

Effrosyni Georgiadou, Catherine Nickerson · Journal of Islamic marketing · 2021 · 20 citations

United Arab Emirates, Digital Marketing, Education +23

Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?

Catherine Nickerson, Effrosyni Georgiadou, Anup Menon Nandialath · Journal of Islamic marketing · 2022 · 19 citations

Customer Satisfaction, Consumer Study, Consumer Research +18

How sorry are you? Intensified apologies and the mediating role of perceived remorse in corporate crisis communication

Effrosyni Georgiadou · Public Relations Review · 2023 · 16 citations

Mediating Role, Organizational Communication, Interpersonal Communication +8

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