Concepedia

Hanku Kim

HK

Statistics

Publications

5

Citations

131

H-Index

5

Active since

2021

Affiliations

Kyungpook National University(Current)

Hanku Kim is an author at Kyungpook National University specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessAdvertisingCommunicationCustomer SatisfactionInteractive MarketingMarketing Communication

Publications per year

2021–2023

5

Publications

5

The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression

Hyukjin Jung, Joonheui Bae, Hanku Kim · Journal of Business Research · 2022 · 36 citations

Socially Responsible Product, Management, Business +14

Why do consumers continue to use OTT services?

Jaehyun Yoon, Hanku Kim · Electronic Commerce Research and Applications · 2023 · 29 citations

Customer Satisfaction, Self-service Technology, Service Research +6

An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

Jaehyun Yoon, Hanku Kim · International Journal of Human-Computer Interaction · 2023 · 24 citations

How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude

Jihyeon Lee, Hanku Kim · Journal of Consumer Behaviour · 2021 · 22 citations

Consumer Research, Brand Strategy, Communication +19

The impact of belongingness and graphic-based emoticon usage motives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users

Bohee Jung, Hanku Kim, Seung Hwan Lee · Online Information Review · 2021 · 20 citations

Customer Satisfaction, Consumer Research, Social Influence +27

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