Concepedia

Jaehyun Yoon

JY

Statistics

Publications

2

Citations

53

H-Index

2

Active since

2023

Affiliations

Kyungpook National University(Current)

Jaehyun Yoon is an author at Kyungpook National University specializing in business, customer satisfaction, and management.

ORCID

Top concepts

Publications per year

2023–2023

2

Publications

2

Why do consumers continue to use OTT services?

Jaehyun Yoon, Hanku Kim · Electronic Commerce Research and Applications · 2023 · 29 citations

, , +6

An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

Jaehyun Yoon, Hanku Kim · International Journal of Human-Computer Interaction · 2023 · 24 citations

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