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Jihyeon Lee

JL

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Publications

1

Citations

22

H-Index

1

Active since

2021

Affiliations

Kyungpook National University(Current)

Jihyeon Lee is an author at Kyungpook National University specializing in advertising effectiveness, consumer behavior, and interactive marketing.

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Publications per year

2021–2021

1

Publications

1

How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude

Jihyeon Lee, Hanku Kim · Journal of Consumer Behaviour · 2021 · 22 citations

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