2
Publications
64
Citations
2
H-Index
1976
Active since
Neil Bruce Holbert is an author specializing in advertising effectiveness, marketing communication, and advertising.
Top concepts
BusinessMarketingManagementAdvertisingBusiness HistoryBusiness StrategySocial InnovationMarketing CommunicationAdvertising Effectiveness
Publications per year
1976–1977
2
2
Research: The ways of academe and business
Neil Bruce Holbert · Business Horizons · 1976 · 18 citations
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1–2 of 2