Concepedia

Mohsin Altaf

MA

Statistics

Publications

11

Citations

371

H-Index

11

Active since

2012

Affiliations

Northern University of Malaysia(Current)

University of Central Punjab

University of Lahore

University of Sargodha

Mohsin Altaf is an author at Northern University of Malaysia specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionBusinessBrand EquityBrand AwarenessBrand ManagementBrandingBrand Strategy

Publications per year

2012–2022

11

Publications

11

Effects of Subjective Norms and Environmental Mechanism on Green Purchase Behavior: An Extended Model of Theory of Planned Behavior

Yuhuan Xu, Jianguo Du, Muhammad Aamir Shafique Khan et al. · Frontiers in Environmental Science · 2022 · 102 citations · Full text

Green Marketing, Descriptive Norm, Behavioral Decision Making +22

Managing consumer-based brand equity through brand experience in Islamic banking

Mohsin Altaf, Naveed Iqbal, Sany Sanuri Mohd Mokhtar et al. · Journal of Islamic marketing · 2017 · 83 citations

Customer Satisfaction, Consumer Research, Brand Strategy +16

Malaysian SME's performance and the use of e-commerce: A multi-group analysis of click-and-mortar and pure-play e-retailers

Arfan Shahzad, Hon Keong Chin, Mohsin Altaf et al. · Econstor (Econstor) · 2020 · 37 citations · Full text

Successful Entrepreneurial Process as Contributor towards Business Performance in Banking: Moderating Role of Passion for Inventing

Mohsin Altaf, Waseem Ul Hameed, Shahid Nadeem et al. · South Asian Journal of Management Sciences · 2019 · 27 citations · Full text

The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity

Mohsin Altaf, Irfan Saleem, Faisal Mustafa et al. · Journal of Islamic marketing · 2021 · 21 citations

Customer Satisfaction, Firm Performance, Service Brand Management +18

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