Concepedia

Mohsin Altaf

MA

Statistics

Publications

12

Citations

418

H-Index

11

Active since

2012

Affiliations

Northern University of Malaysia(Current)

University of Sargodha

University of Central Punjab

University of Lahore

Mohsin Altaf is an author at Northern University of Malaysia specializing in business, marketing, and marketing management.

Publications per year

2012–2022

12

Publications

12

Effects of Subjective Norms and Environmental Mechanism on Green Purchase Behavior: An Extended Model of Theory of Planned Behavior

Yuhuan Xu, Jianguo Du, Muhammad Aamir Shafique Khan et al. · Frontiers in Environmental Science · 2022 · 120 citations · Full text

Business, Marketing, Consumer Behavior +11

Managing consumer-based brand equity through brand experience in Islamic banking

Mohsin Altaf, Naveed Iqbal, Sany Sanuri Mohd Mokhtar et al. · Journal of Islamic marketing · 2017 · 83 citations

Business, Marketing, Marketing Management +11

Malaysian SME's performance and the use of e-commerce: A multi-group analysis of click-and-mortar and pure-play e-retailers

Arfan Shahzad, Hon Keong Chin, Mohsin Altaf et al. · Econstor (Econstor) · 2020 · 37 citations · Full text

Business, Information Systems, Management Information Systems +10

Studying brand loyalty in the cosmetics industry

Sheikh Usman Yousaf, Rida Zulfiqar, Madiha Aslam et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 2012 · 27 citations

Business, Marketing, Marketing Management +15

Successful Entrepreneurial Process as Contributor towards Business Performance in Banking: Moderating Role of Passion for Inventing

Mohsin Altaf, Waseem Ul Hameed, Arfan Shahzad · South Asian Journal of Management Sciences · 2019 · 27 citations · Full text

Business, Business Administration, Entrepreneurship +11

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